Dr Amna Khan is a consumer behaviour expert who translates complex psychological patterns into actionable insights for brands and organisations. Her work helps businesses understand the critical "why" behind customer decisions in today's rapidly evolving marketplace.

As a Senior Lecturer at Manchester Metropolitan University Business School, Amna combines academic rigour with practical application. Her media presence spans over 1000 contributions across BBC, ITV, Channel 5, and Netflix, where she provides expert commentary on consumer trends affecting major brands like Tesco, Primark, and Deliveroo. Amna is also an accomplished event host and moderator, bridging the gap between academic research and real-world application, and has shared the stage with Grammy-nominated artist Stanley Chow.

Amna identifies emerging patterns in customer behaviour, translates complex data into strategic recommendations, and provides culturally nuanced insights on engaging diverse consumer segments. Her background as a British-Pakistani Muslim and her achievement as a British powerlifting champion inform her work on diversity and inclusion, illustrating the impact of challenging stereotypes and championing underrepresented voices.

Audiences leave Amna's presentations with practical frameworks for predicting consumer responses, actionable strategies for building authentic customer connections, and clear methods for translating consumer insights into competitive advantage. Her ability to convey complex ideas with simplicity ensures immediate application.

Book Amna to transform your understanding of consumer behaviour into tangible business growth and meaningful customer relationships.