Available to book
Olivia Plotnick
China
Marketing
Consumer Trends
Transform China digital marketing strategies with Olivia Plotnick, speaker and social media expert. Olivia works with international brands to navigate Chinese platforms and build consumer engagement, delivering insights for Fortune 500 companies as a recognized TED speaker and Global Women Asia Fellow.
Digital Expert
Advertising
Entrepreneur
Thought Leader
Gen Z
Founder
TEDx
Olivia Plotnick is the founder of wai social, a social media marketing and consultancy agency based in Shanghai. She has a decade of experience and helps international brands navigate China's digital landscape.
Olivia is a recognised thought leader, delivering talks and training to organisations worldwide that seek to understand China's consumer market. She has served on the boards of various non-profits in China and mentors startups across Europe and Asia.
Olivia has given a TED talk on communication and was selected as a Global Women Asia Fellow. She has spoken at APEC's San Francisco Summit and contributed to media outlets such as The Financial Times, Business Insider, and Forbes.
Over the past eight years, she has worked in marketing agencies in China, where she developed her passion for crafting messaging and creating content that connects with consumers on leading social media platforms. From scratch, Olivia learned to manage social media accounts and leverage China's digital ecosystem to build offline communities. She has successfully grown WeChat accounts from 1,000 to over 10,000 followers and shares her expertise with individuals and organisations globally.
Olivia has been a marketing mentor and keynote speaker at events like the European Innovation Academy and Startup Weekend Women's Edition. You can find her insights on various podcasts, including The Negotiation Podcast and China Marketing Podcast.
Today, she and her team produce effective content and drive community engagement on platforms like WeChat, Xiaohongshu, Weibo, and Douyin, while also delivering tailored workshops for Fortune 500 companies and government delegations on best practices in China marketing and social commerce.
Topics, sessions and talks
Olivia Plotnick explores the frequent misinterpretations that arise in cross-cultural communication. She argues that effective communication hinges not just on words, but on understanding. Attendees will learn strategies to enhance their cross-cultural interactions and improve clarity in both personal and professional contexts, particularly in relation to social media engagement and China.
Book Olivia Plotnik to gain invaluable insights into China's digital landscape. With her extensive experience and proven strategies, she empowers teams to connect with consumers effectively. Her engaging talks and workshops will equip your business with the tools needed to thrive in the competitive social media market.
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frequently asked questions
Something we've not covered here?
Email olivia.plotnick@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Olivia's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Olivia Plotnick structures her sessions around case-based analysis of cross-cultural miscommunication, drawing on a decade of hands-on experience managing social media accounts on platforms such as WeChat, Xiaohongshu, and Douyin for international brands entering the Chinese market.
Olivia Plotnick speaks on cross-cultural communication, social media misinterpretation, and China's digital marketing landscape. She founded wai social, has a decade of experience in China's digital ecosystem, delivered a TED talk on communication, spoke at APEC's San Francisco Summit, and has contributed to the Financial Times, Forbes, and Business Insider.
No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.
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The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.
Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.
Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.
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