Olivia Plotnick is the founder of wai social, a social media marketing and consultancy agency based in Shanghai. She has a decade of experience and helps international brands navigate China's digital landscape.

Olivia is a recognised thought leader, delivering talks and training to organisations worldwide that seek to understand China's consumer market. She has served on the boards of various non-profits in China and mentors startups across Europe and Asia.

Olivia has given a TED talk on communication and was selected as a Global Women Asia Fellow. She has spoken at APEC's San Francisco Summit and contributed to media outlets such as The Financial Times, Business Insider, and Forbes.

Over the past eight years, she has worked in marketing agencies in China, where she developed her passion for crafting messaging and creating content that connects with consumers on leading social media platforms. From scratch, Olivia learned to manage social media accounts and leverage China's digital ecosystem to build offline communities. She has successfully grown WeChat accounts from 1,000 to over 10,000 followers and shares her expertise with individuals and organisations globally.

Olivia has been a marketing mentor and keynote speaker at events like the European Innovation Academy and Startup Weekend Women's Edition. You can find her insights on various podcasts, including The Negotiation Podcast and China Marketing Podcast.

Today, she and her team produce effective content and drive community engagement on platforms like WeChat, Xiaohongshu, Weibo, and Douyin, while also delivering tailored workshops for Fortune 500 companies and government delegations on best practices in China marketing and social commerce.