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China digital marketing expert

Olivia Plotnick

Transform China digital marketing strategies with Olivia Plotnick, speaker and social media expert. Olivia works with international brands to navigate Chinese platforms and build consumer engagement, delivering insights for Fortune 500 companies as a recognized TED speaker and Global Women Asia Fellow.

Trusted by Fortune 500 companies, TED, Global Women Asia

Olivia Plotnik, Speaker | Founder, wai social
Olivia Plotnick

Olivia Plotnick

Shanghai, China

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Shanghai, China

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Olivia Plotnick's biography

At a glance

  • Founder of social media agency wai social
  • Expert in China's digital marketing landscape
  • Keynote speaker and thought leader worldwide
Olivia Plotnick is the founder of wai social, a social media marketing and consultancy agency based in Shanghai. She has a decade of experience and helps international brands navigate China's digital landscape. Olivia is a recognised thought leader, delivering talks and training to organisations worldwide that seek to understand China's consumer market. She has served on the boards of various non-profits in China and mentors startups across Europe and Asia. Olivia has given a TED talk on communication and was selected as a Global Women Asia Fellow. She has spoken at APEC's San Francisco Summit and contributed to media outlets such as The Financial Times, Business Insider, and Forbes. Over the past eight years, she has worked in marketing agencies in China, where she developed her passion for crafting messaging and creating content that connects with consumers on leading social media platforms. From scratch, Olivia learned to manage social media accounts and leverage China's digital ecosystem to build offline communities. She has successfully grown WeChat accounts from 1,000 to over 10,000 followers and shares her expertise with individuals and organisations globally. Olivia has been a marketing mentor and keynote speaker at events like the European Innovation Academy and Startup Weekend Women's Edition. You can find her insights on various podcasts, including The Negotiation Podcast and China Marketing Podcast. Today, she and her team produce effective content and drive community engagement on platforms like WeChat, Xiaohongshu, Weibo, and Douyin, while also delivering tailored workshops for Fortune 500 companies and government delegations on best practices in China marketing and social commerce.

Olivia's showreel and videos

Topics, sessions and talks

Do You Know Who You Are Talking To?
Olivia Plotnick explores the frequent misinterpretations that arise in cross-cultural communication. She argues that effective communication hinges not just on words, but on understanding. Attendees will learn strategies to enhance their cross-cultural interactions and improve clarity in both personal and professional contexts, particularly in relation to social media engagement and China.

Why we recommend booking Olivia

Book Olivia Plotnik to gain invaluable insights into China's digital landscape. With her extensive experience and proven strategies, she empowers teams to connect with consumers effectively. Her engaging talks and workshops will equip your business with the tools needed to thrive in the competitive social media market.

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Trusted by Fortune 500 companies, TED, Global Women Asia

frequently asked questions

Something we've not covered here?

How do I book Olivia Plotnick for my next event?
Email olivia.plotnick@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Olivia's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Olivia Plotnick's speaking style like?
Olivia Plotnick structures her sessions around case-based analysis of cross-cultural miscommunication, drawing on a decade of hands-on experience managing social media accounts on platforms such as WeChat, Xiaohongshu, and Douyin for international brands entering the Chinese market.
What topics does Olivia Plotnick specialise in?
Olivia Plotnick speaks on cross-cultural communication, social media misinterpretation, and China's digital marketing landscape. She founded wai social, has a decade of experience in China's digital ecosystem, delivered a TED talk on communication, spoke at APEC's San Francisco Summit, and has contributed to the Financial Times, Forbes, and Business Insider.
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