Candace Nelson is an American pastry chef, entrepreneur, and television personality known for her significant contributions to the gourmet cupcake industry. As the co-founder of Sprinkles Cupcakes, which she established in 2005, she opened the world's first cupcake bakery and introduced the innovative concept of a cupcake ATM. Her entrepreneurial spirit and creative vision have transformed a simple idea into a thriving business model that has inspired many. Candace's journey has not been without challenges. She faced the complexities of launching a new concept in a competitive market, navigating the intricacies of brand building, and maintaining quality while scaling her business. Her resilience and determination have been key to her success, allowing her to overcome obstacles and establish a beloved brand that resonates with customers. In addition to her entrepreneurial achievements, Candace has shared her expertise as a judge on popular television shows such as "Cupcake Wars" and "Sugar Rush." Through these platforms, she has showcased her passion for baking and her commitment to culinary excellence. Her insights into the baking industry and her experiences as a business owner provide valuable lessons for aspiring entrepreneurs. Candace's work has garnered recognition within the culinary community, and she has received various accolades for her contributions to the industry. Her ability to blend creativity with business strategy makes her a compelling speaker, as she engages audiences with her story of innovation and success. By sharing her experiences, she inspires others to pursue their passions and navigate the challenges of entrepreneurship with confidence.