Laura Tenison, a visionary entrepreneur, began her journey in the business world by launching a made-to-measure fashion company while still in school. Despite early setbacks, including difficulties in securing bank loans, Laura's resilience and market insight led her to identify a niche opportunity in Brittany, France. This venture provided the capital needed to return to her passion for fashion, and in 1993, she founded JoJo Maman Bébé with £50,000 and two staff members. Over the next 30 years, Laura grew JoJo Maman Bébé into the UK's leading independent omnichannel brand in the pregnancy and baby market. Known for its quality and commitment to ethical business practices, the brand achieved Certified B Corporation status early in the movement. A focus on inclusivity, sustainability, and social responsibility marked Laura's leadership. She navigated the complexities of international expansion while maintaining a strong ethical stance, leading to the brand's exceptional growth. In a significant milestone, Laura sold JoJo Maman Bébé to NEXT Plc and Davidson Kempner PE, ensuring its continued success and market leadership. Her contributions to business were recognised with an MBE in the Queen's New Year's Honours List 2005, making her one of the youngest recipients for services to business at the time. She has also received numerous awards, including Women in Public Life Awards, Business Woman of the Year, and Welsh Entrepreneur of the Year. Today, Laura divides her time between London and her historic farmstead in the Black Mountains near Abergavenny. She has created Wonderful Escapes, a business, creative, and sporting retreat centre there. This new venture reflects her commitment to promoting well-being, sustainability, and the ethos that less is more. Laura Tenison's journey exemplifies the impact one individual can have on the world through business.