Jo Fairley is a serial entrepreneur best known for creating the Green & Black's chocolate brand with her husband in 1991. The world’s first organic chocolate and the first-ever product to carry the UK Fairtrade Mark, Green & Black’s is approaching a $100 million a year brand, where Jo remains a ‘Chocolate Ambassador’. In 2005, the brand was purchased by Cadbury’s, cementing it as not only an ethical leader but a household name.

Alongside this, Jo is also the author of a bestselling series of books on beauty and well-being, The Beauty Bible, and is a regular columnist, feature writer and journalist for the world’s leading magazines. She has written for various newspapers and magazines, from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online.

Jo is in demand as a brand consultant, alongside her ventures, which have included an organic bakery and natural food store and a nine-room wellbeing centre in her hometown of Hastings.

Most recently, she created and launched The Perfume Society, which works with the fragrance industry to improve individuals’ sense of smell in a pleasurable and engaging way.