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Sustainable brand expert & entrepreneur

Jo Fairley

Transform ethical business practices into profitable growth with Jo Fairley, the entrepreneur who proved conscious business could scale globally. Jo equips organisations to build purpose-driven brands and connect with conscious consumers through authentic storytelling. Co-founder of $100M global success Green & Black's, the UK's first Fairtrade Mark product.

Trusted by Jergens Naturals, IQPC, Eversheds Sutherland, Accenture, Barclays

Jo Fairley, Speaker | Business Leader & Chocolate Pioneer
Jo Fairley

Jo Fairley

London, United Kingdom

Typical fee range

£6–10k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£6–10k

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loading@getapeptalk.com

Give us a call

+44 203 835 2929

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Jo Fairley's biography

At a glance

  • Co-founder of Green & Black’s, the world’s first organic chocolate brand
  • Bestselling author of The Beauty Bible series
  • Founder of The Perfume Society and wellbeing ventures
Jo Fairley is a serial entrepreneur best known for creating the Green & Black's chocolate brand with her husband in 1991. The world’s first organic chocolate company and the first-ever product to carry the UK Fairtrade Mark, Green & Black’s is approaching a $100 million a year brand. In 2005, the brand was purchased by Cadbury’s, cementing it as not only an ethical leader but a household name. Jo remains a ‘Chocolate Ambassador’ with the brand. Alongside this, Jo is also the author of a bestselling series of books on beauty and wellbeing, The Beauty Bible, and is a regular columnist, feature writer and journalist for the world’s leading magazines. She has written for various newspapers and magazines, from The Times to The Mail on Sunday’s YOU Magazine, and as a ‘Wonder Woman’ business guru for Telegraph Woman Online.  Jo is in demand as a brand consultant, alongside her ventures, which have included an organic bakery and natural food store and a nine-room wellbeing centre in her hometown of Hastings. Most recently, she created and launched The Perfume Society, which works with the fragrance industry to improve individuals’ sense of smell in a pleasurable and engaging way. Jo's insights on building authentic brands with purpose resonate with companies seeking to balance commercial success with social responsibility. Drawing from her experience transforming Green & Black's from startup to household name, she provides actionable strategies for sustainable growth and innovation. Audiences gain practical frameworks for developing ethical brands that connect with conscious consumers, proven approaches to innovation that don't compromise values, and strategies for authentic storytelling that builds customer loyalty. Jo also offers the option of including a delicious chocolate tasting to complement her sessions for a multi-sensory experience your audience won't forget. Book Jo for a uniquely engaging presentation that delivers both inspiration and practical business insights.

Jo's showreel and videos

Topics, sessions and talks

The Ultimate Chocolate Tasting Experience
Join entrepreneur Jo Fairley for an engaging, interactive session where she shares her inspiring journey in the chocolate industry. Attendees will participate in a guided chocolate tasting that enhances their sensory experience and encourages discussion. The event will conclude with a Q&A session, allowing participants to gain direct insights from Jo. By attending this unique session, participants will gain inspiration from Jo's entrepreneurial success whilst learning all about the art of chocolate tasting.

Why we recommend booking Jo

Book Jo Fairley to give your teams, leaders and managers practical lessons on building a standout brand in a crowded market. She's especially in demand for purpose-led teams tackling change, strengthening culture, and turning values into momentum, loyalty and long-term growth. Ask about adding a chocolate tasting to make the session even more memorable.

Check Jo's availability

Trusted by Jergens Naturals, IQPC, Eversheds Sutherland, Accenture, Barclays

Testimonials

We had fantastic feedback from our conference delegates. Not only did they enjoy Jo's talk but they took away valuable insight into entrepreneurism.

Teesside University

The feedback from Jo’s keynote and panel involvement at our “Embrace Equity” event for International Women’s Day was incredible. The way the audience reacted is testament to how brilliant she is: we just couldn’t keep them from raising their hands. Our 15 minute Q&A turned into 30 minutes, which was wonderful.

Investec

Jo met the brief and event objectives 100%. She handled everything with the utmost professionalism and her comments were enlightening.

Jergens Naturals

Featured Projects

Jo Fairley - The Perfume Bible book cover
Jo Fairley - The Story Of Green & Black's book cover
Jo Fairley - The Anti-Aging Beauty Bible book cover

frequently asked questions

Something we've not covered here?

How do I book Jo Fairley for my next event?
Email jo.fairley@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Jo's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Jo Fairley's speaking style like?
Jo Fairley structures her sessions around a guided chocolate tasting, during which attendees engage their senses whilst she draws on her experience building Green & Black's into a household name. Sessions close with a Q&A.
What topics does Jo Fairley specialise in?
Jo Fairley's sessions cover entrepreneurship, ethical brand building, and chocolate tasting as a sensory and business experience. She co-founded Green & Black's in 1991, growing it into a brand approaching $100 million in annual revenue before its acquisition by Cadbury's in 2005.
Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

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If you notice something that needs attention or have any queries regarding an expert speaker profile, please email us at experts@getapeptalk.com, and we’ll be happy to assist.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.