Rachel Lee is the Commercial Director of Kantar Worldpanel China, where she plays a pivotal role in the strategic development of services and enhancing client satisfaction.

With over 25 years of experience, Rachel has built a robust career in consumer insight and business intelligence, having started as an intern and steadily advancing through various roles. Her extensive background includes working with both multinational and local clients across the FMCG sector in China and the broader Asia region.

Rachel's expertise is evident in her leadership of new business development initiatives and her oversight of business operations across Mainland China, having successfully established and developed various consumer panels. Her ability to provide strategic recommendations has been instrumental in driving client growth and satisfaction.

In addition to her corporate responsibilities, Rachel is a frequent public speaker at industry forums, where she shares her insights and unique perspectives on market trends. Her contributions to discussions on consumer behaviour and market dynamics have made her a respected voice in the industry.