Richard Shotton is a behavioural science expert, marketing consultant, and best-selling author who applies findings from behavioural science to help brands solve marketing challenges. As founder of Astroten, he advises companies including Google, Mondelez, and Santander on how psychological principles influence consumer decisions.
Richard is the author of several influential books on behavioural science in marketing, including The Choice Factory, winner of the best sales and marketing book at the 2019 Business Book Awards. He also writes a monthly column for Marketing Week and co-hosts the podcast Behavioural Science for Brands. In 2021, he became an honorary Fellow of the IPA and an associate of the Moller Institute at Cambridge University.
Richard translates academic research into practical strategies that improve marketing effectiveness across multiple areas, from pricing decisions to in-store experiences. His approach combines research-based evidence with real-world advertising campaigns, showing marketing teams how to use cognitive biases and behavioural principles to create more persuasive campaigns.
Audiences leave Richard's presentations with specific tactics they can implement immediately, evidence-backed frameworks for testing marketing assumptions, and a clearer understanding of how subtle changes in communication, framing, and context can significantly influence outcomes.
Book Richard to uncover the behavioural drivers behind effective advertising and branding.
How can I book Richard Shotton for my next event?
Email richard.shotton@getapeptalk.com, or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
As speaker agents, PepTalk can secure Richard Shotton for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about Richard Shotton's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting Richard directly.
What topics does Richard Shotton specialise in?
Richard Shotton specialises in discussing behavioural science, consumer psychology, decision-making and more.
What is Richard Shotton's speaking style like?
Richard delivers thought-provoking presentations filled with practical insights and real-world examples. His engaging style sparks lively discussion, encourages reflection, and consistently leaves audiences inspired and eager for more.
Does Richard Shotton offer virtual speaking engagements?
Yes, Richard Shotton offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
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