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Neurodiversity speaker & tennis champion

Sam Smith

Transform workplace neurodiversity with Sam Smith, speaker and former British tennis champion. Sam works with organisations to enhance autism awareness, promote inclusive leadership, and leverage neurodivergent strengths, delivering expert insights backed by her BBC broadcasting career and Olympic experience.

Trusted by BBC

Sam Smith
Sam Smith

Sam Smith

London, United Kingdom

Typical fee range

£2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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London, United Kingdom

Starting from

£2k–5k

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+44 203 835 2929

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Sam Smith's biography

At a glance

  • Former Professional Tennis Player
  • First Female Broadcaster for Wimbledon Final
  • Advocate for Neurodivergence Awareness
Sam Smith is a former professional tennis player and British number one who achieved international acclaim for her talent, discipline, and grit. Her career highlights include reaching the last 16 at Wimbledon in 1998, notably defeating former champion Conchita Martinez, and representing Great Britain at the 1992 Barcelona Olympics. Sam held a world ranking of 55 at her peak, establishing her as one of Britain’s foremost players of the 1990s. Sam’s commitment to excellence began early; as a junior, she was a multiple national champion and medalled at the European Championships. Even during a brief hiatus from professional tennis, she excelled, completing a BA in History at the University of Exeter while capturing titles at the British University National Championships and medalling at two World Student Games. After retiring from the WTA tour in 2000, Sam transitioned to media, where she has since become a respected tennis commentator. Her insight, depth of experience, and clarity have made her a mainstay of both radio and television sports coverage. Her historic role in 2019 as the first woman to lead commentary for the Wimbledon Ladies Singles Final on the BBC marked a pinnacle in her broadcasting career. Beyond sports, Sam’s journey has taken a new direction following a late-life diagnosis of Autism Spectrum Disorder (ASD) in 2019. Embracing her neurodivergence, she now actively promotes awareness and understanding of autism, especially within corporate and organisational contexts. By openly discussing her experiences with what was previously termed Asperger’s Syndrome, Sam aims to shift perceptions and highlight the strengths that come with neurodiversity while acknowledging the challenges she manages daily. A Full Member of the All England Lawn Tennis Club and The International Club of Great Britain, Sam continues to inspire through her contributions to tennis and her advocacy for neurodivergence, resilience, and authenticity in all spheres of life.

Sam's showreel and videos

Why we recommend booking Sam

Book Sam Smith to inspire your team with her unique journey from elite athlete to pioneering broadcaster. Her insights on neurodivergence and resilience will foster understanding and inclusivity, empowering your organisation to embrace diverse perspectives. Sam’s compelling story and positive outlook will motivate and engage your audience.

frequently asked questions

Something we've not covered here?

How do I book Sam Smith for my next event?

What is Sam Smith's speaking style like?

Sam Smith draws on her personal experience of receiving a late-life ASD diagnosis to frame talks on neurodivergence, using her own professional and post-career journey as a case study to contextualise the strengths and challenges of autism within corporate and organisational settings.

What topics does Sam Smith specialise in?

Sam Smith speaks on neurodiversity and autism in the workplace, diversity and inclusion, and resilience drawn from professional sport. She is best known in broadcasting for becoming the first woman to lead commentary on the Wimbledon Ladies Singles Final for the BBC in 2019, having previously reached the last 16 at Wimbledon in 1998 and represented Great Britain at the 1992 Barcelona Olympics during her career as British number one.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

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To get the sharpest shortlist, share your event date, audience, format, key objectives, and budget. A rough idea is enough to start. The more context PepTalk has, the more precisely the team can match a speaker to your brief. Send it via getapeptalk.com.

Does PepTalk charge a booking fee?

There is no additional cost to you beyond the speaker's fee. PepTalk's service, from shortlist to on-the-day logistics, is included. For repeat or multi-event bookings, the team can agree preferential rates with your procurement department. Email hello@getapeptalk.com to discuss.

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Booking a speaker with PepTalk starts with a short brief: your event, audience, date, budget, and format. Send it through getapeptalk.com or hello@getapeptalk.com and you'll get a shortlist within 24 hours. Once you choose, PepTalk handles contracts, fees, travel, and logistics end to end.

I need a last-minute speaker. Can PepTalk help?

Yes. PepTalk regularly handles last-minute requests and can secure or replace a speaker, host, or comedian quickly, often within days. Availability narrows as the date nears, so get in touch as early as you can. Email hello@getapeptalk.com with your requirements.

How much does it cost to book a speaker through PepTalk?

Speaker fees vary by profile, format, and location. In the UK and Europe, virtual keynotes typically start around GBP 2,000, with top in-person speakers reaching GBP 25,000+; in the US, fees run from about USD 5,000 to USD 100,000+. Share your budget at getapeptalk.com and we'll shortlist to fit.

Can I book a speaker who isn't listed on the PepTalk website?

Yes. If a speaker isn't listed, tell PepTalk their name and the team will approach them for you. The network extends well beyond the public roster, and PepTalk regularly books speakers who don't appear on the site. Email hello@getapeptalk.com with the name.

How quickly will I get a speaker shortlist?

You'll receive a hand-picked shortlist within 24 hours of sharing your brief. Each suggestion comes with profiles, fees, and PepTalk's recommendation on the strongest fit. If you need options sooner for an urgent event, say so and the team will move faster. Start at getapeptalk.com.

Can PepTalk help plan the speaker programme for my event?

Yes. Beyond booking a single speaker, PepTalk helps shape a full programme, matching voices to your agenda, audience, and goals across a day or a series. It is a consultative service, not just a booking. Tell us about your event at getapeptalk.com.

What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What logistics should I prepare before my speakers arrive?

Before your speakers arrive, confirm AV is tested, a green room is ready, and printed schedules are on hand. Prepare warm introductions for each speaker and brief your team on timings. PepTalk speakers come fully briefed, making event-day logistics smoother and stress-free from the start.

What's the difference between a keynote speaker, an MC, and event entertainment?

A keynote speaker delivers an inspiring or informative talk. An MC hosts and guides the event, keeping things on track. Entertainment — like a band or comedian — creates atmosphere and fun. Each serves a different purpose, and PepTalk can help you book the right talent for all three.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

What information do I need to provide when booking a comedian?

When booking a comedian, share your event format, audience size and demographics, any sensitive topics to avoid, and the tone you're after. PepTalk makes this easy — their booking process guides you through a simple checklist so nothing gets missed and your comedian is perfectly matched to your crowd.

What information do I need to provide when booking a speaker?

When booking a speaker, you'll need your event date, audience details, format, key objectives, and budget. Having these ready makes the process smooth and straightforward. PepTalk's team uses this information to match you with the perfect speaker quickly and efficiently.

Can I book entertainment and speakers as a package?

Yes! At PepTalk, you can absolutely bundle entertainment and speakers into one seamless package. It's a great way to create a fuller event experience while enjoying simplified booking and better value. Our team handles everything together, making the process effortless for you.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Can I book a speaker for a virtual or hybrid event?

Yes. Most PepTalk speakers deliver virtual and hybrid sessions with live Q&A, and virtual keynotes usually cost less than in-person because there is no travel. Tell us your platform and format and we'll match speakers experienced in online delivery. Start at getapeptalk.com.

How do I brief an insights speaker on my organisation's strategic context?

Share your organisation's top 3 strategic priorities, current challenges, and the audience's role in delivering them. A simple one-page brief works perfectly. PepTalk speakers use this context to tailor insights that feel genuinely relevant — making your event far more impactful.

Can event entertainers customise their act for my company or industry?

Yes! Most event entertainers are happy to tailor their act to your brand, industry, or theme. From weaving in company jokes to incorporating your branding into their performance, personalisation makes all the difference. PepTalk's entertainers specialise in bespoke experiences that feel made just for your audience.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.