Sophie O'Brien is the founder of Pollen, a recruitment platform that is reshaping how young people access meaningful employment by eliminating traditional CVs and focusing on potential.

With a background in media and advertising, Sophie has navigated her own challenges within conventional education and employment systems, which fuels her commitment to democratising career opportunities for Gen Z and beyond.

Her work centres on innovative hiring practices, diversity in the workplace, and empowering the next generation. Sophie addresses the persistent difficulties startups and SMEs face in attracting the right talent, particularly in a landscape where hiring experienced candidates can be costly and reactive hiring cycles are common.

By adopting a values, behaviours, and skills-based approach, she helps leaders identify candidates who align with their business ethos rather than merely their experience.

Sophie taps into a community of over 5,000 motivated and diverse job seekers, enabling businesses to reach hidden talent beyond their usual networks. Her decade-long experience in hiring within small companies has equipped her with the insights needed to bridge the gap between young job seekers and employers.

In addition to her entrepreneurial efforts, Sophie speaks at business festivals and SME events, sharing her expertise on engaging the Gen Z workforce. Her workshops focus on aligning work with purpose and understanding the values that drive Gen Z, emphasising the importance of meaningful work over financial incentives.

Sophie’s insights into the emerging Gen Z leadership crisis highlight the need for organisations to adapt their engagement strategies to meet the expectations of a new generation prioritising balance, purpose, and ethical practices.

Her contributions have resonated with audiences, prompting them to rethink their hiring strategies and ensuring they are prepared for the future of work.