Will Guidara is a renowned restaurateur and author, best known for his pivotal role in transforming Eleven Madison Park into the world’s best restaurant. His insights into service and leadership, detailed in his New York Times bestseller, Unreasonable Hospitality, offer valuable lessons that extend beyond the culinary world.

Will's journey in the hospitality industry has been marked by a commitment to excellence and a deep understanding of customer experience. He faced numerous challenges in his career, from navigating the competitive landscape of fine dining to adapting to guests' evolving expectations. Through these experiences, he developed a philosophy centred on the importance of genuine human connections, which has proven essential in fostering customer loyalty and driving business success.

In addition to his work at Eleven Madison Park, Will co-founded the Welcome Conference. This initiative brings together hospitality professionals to discuss and share best practices. This platform highlights his belief in the universal application of exceptional service, regardless of the industry. His influence also extends to the entertainment sector, where he serves as a co-producer on FX's The Bear, further showcasing his dedication to promoting the transformative power of hospitality.

Will encourages teams to exceed customer expectations, turning ordinary interactions into memorable experiences. By embracing his principles, organizations can cultivate a culture of unparalleled hospitality, leading to increased customer satisfaction and business growth.

With a wealth of experience and a passion for service, Will is a compelling voice in the conversation about elevating customer experiences across all sectors.