Baroness Dido Harding is a prominent British businesswoman with extensive experience in leadership across various sectors. Her notable roles include serving as the Chief Executive of TalkTalk Telecom Group and leading the NHS Test and Trace programme during the COVID-19 pandemic. Dido's insights into effective leadership and crisis management are informed by her hands-on experience in high-pressure environments. Throughout her career, Dido has faced significant challenges, particularly during her tenure at TalkTalk, where she navigated the complexities of the telecommunications industry and implemented strategies to enhance employee engagement. Her leadership during the pandemic further showcased her ability to manage transformational change, as she coordinated a nationwide response to an unprecedented public health crisis. Dido's contributions to business and public service have not gone unnoticed. She has received recognition for her work in employee engagement and change management, highlighting her commitment to fostering positive organisational cultures. Her qualifications include a background in economics and a wealth of experience in both the private and public sectors, equipping her with a unique perspective on the intricacies of leadership. As a speaker, Dido shares her journey and the lessons learned from her experiences, offering valuable insights into the dynamics of leadership, the importance of adaptability, and the strategies necessary for effective change management. Her story serves as an inspiration for those looking to understand the complexities of leading in challenging times and the impact of decisive action in shaping organisational success.