Nick Southgate is a behavioural economist and consultant with a focus on integrating insights from behavioural science into business and marketing practices. His expertise lies in enhancing innovation, decision-making, and consumer engagement for a diverse range of organisations. With a strong foundation in behavioural economics, Nick offers valuable perspectives on how psychological principles can be applied to improve business outcomes. Throughout his career, Nick has faced the challenge of bridging the gap between complex behavioural theories and practical applications in the corporate world. His ability to translate intricate concepts into actionable strategies has made him a sought-after speaker and consultant. By addressing the nuances of consumer behaviour and the psychology of choice, he equips audiences with the tools needed to foster innovation and drive engagement. Nick's work has garnered recognition within the industry, reflecting his commitment to advancing the understanding of behavioural economics. He has collaborated with numerous organisations, helping them to navigate the complexities of consumer decision-making and enhance their marketing strategies. His insights have proven instrumental in guiding businesses towards more effective approaches in a rapidly changing marketplace. In addition to his consulting work, Nick frequently shares his knowledge through speaking engagements, where he discusses the intersection of creativity and behavioural science. His presentations are designed to inspire and inform, providing practical strategies that can be implemented across various sectors. With a background that combines academic rigor and real-world application, Nick Southgate stands out as a leading voice in the field of behavioural economics, making his insights invaluable for anyone looking to deepen their understanding of consumer behaviour and innovation.