Noel Mack, Chief Brand Officer at Gymshark, is one of the key figures behind Gymshark’s ascent from a small UK startup to a globally recognised brand in fitness and lifestyle. Beginning his career in the music industry, Noel demonstrated a flair for innovation early on, working with high-profile artists and even producing a platinum-selling record. He co-founded the creative agency R3Brand at 18, leveraging the edge and insights of the music world to offer disruptive, trend-setting strategies across various industries.
Joining Gymshark’s global team in 2016, Noel’s impact on brand marketing has been pivotal. His digital-first approach has helped Gymshark achieve a worldwide reach, attracting millions of followers and engaging customers through dynamic social media strategies and a community-driven ethos. Noel’s initiatives have not only set Gymshark apart in a competitive industry but also transformed its brand into a cultural touchstone for fitness enthusiasts everywhere. Under his leadership, Gymshark became the first official British unicorn in 2020, valued at over £1 billion.
Known for his pragmatic, data-driven yet customer-centric approach, Noel combines a deep understanding of brand loyalty with a relentless commitment to customer experience. He has played a central role in expanding Gymshark’s product lines and digital platforms, all while retaining the brand’s distinctive identity and voice. His achievements have earned him recognition as Adweek’s CMO in 2022 and a place on Marketing Week’s CX50 list in 2021.
As an industry thought leader, Noel speaks widely on topics of customer engagement, brand loyalty, and digital innovation. His straightforward insights continue to inspire brands seeking meaningful connections with their audiences. Noel’s influence and creative direction remain integral to Gymshark’s growth, solidifying its position as a model of brand and community-building in today’s digital landscape.