Danny Sullivan is a speaker, editor, and search engine expert with extensive experience in SEO and SEM. Born in 1965, Sullivan graduated from the University of California, Irvine, and began his journalism career as a reporter for the Los Angeles Times and Orange County Register. In 1994, he left newspapers to become a graphics reporter for the Orange County Register. In 1995, he founded Search Engine Watch, one of the earliest online publications about search engine marketing. After selling Search Engine Watch in 2006, he co-founded Search Engine Land, an industry publication covering news and information about search engines, search marketing, SEO, and SEM topics. Sullivan has been cited in several books about search, including "The Google Story," "The Search," "Googled," "The End Of The World As We Know It," and "The Filter Bubble". He is also known for popularising the term "search engine marketing" and has been described as a pioneer in the search engine marketing industry. In October 2017, Sullivan joined Google as an adviser in the search division, where he educates the public about search, explores and explains search-related issues, and gathers feedback to help find solutions. He is currently the public Search Liaison at Google, helping people better understand search and assisting Google in receiving public feedback. Aside from his work in search, Sullivan has been recognised for his contributions to digital marketing. He was named the Seth Godin of search by Copyblogger and has been quoted in various media outlets such as The Wall Street Journal, USA Today, Forbes, The New Yorker, Newsweek, and ABC's Nightline.