Herman Konings is a prominent Belgian trend analyst, consumer psychologist, and author. He holds a Master's degree and a PhD in theoretical and consumer psychology from the Catholic University of Leuven, where he graduated with honors. As the managing director of Pocket Marketing/nXt, an agency he founded in 1991, Herman has built a reputation for his expertise in trend analysis and future research. The agency evolved into nXt, a think tank focused on forecasting trends. He is also a co-founder of Opus X, which specializes in future trends. Herman provides consultancy, workshops, and lectures to a variety of clients, including companies, governments, and educational institutions. His insights cover global trends, consumer behavior, generational differences, and business-to-business marketing. He has been featured in various media outlets across Europe and has authored the book "Gap the Mind," which explores the impact of significant events on individuals and society. His expertise has been sought by high-profile organizations such as BMW, Coca-Cola, Danone, and Unilever. Known for his engaging speaking style, Herman combines insightful data with personal anecdotes, making his presentations compelling. He is a sought-after speaker at international events, where he shares his knowledge on emerging trends and scientific research. Overall, Herman is a leading authority in trend analysis and consumer psychology. His extensive educational background and professional experience have established him as a key figure in the industry, where he continues to influence through his speaking engagements and publications.