Professor Ian Robertson is a prominent neuropsychologist renowned for his expertise in brain function, particularly in relation to success and motivation. As co-director of the Global Brain Health Institute and a professor at Trinity College Dublin, he has dedicated his career to exploring the intricate connections between cognitive therapies and the neuroscience of behavioural change. His research has significant implications for understanding how individuals can harness their brain's potential to achieve both personal and professional goals. Ian's journey in the field of neuropsychology has not been without its challenges. He has navigated the complexities of research and academia while striving to make a meaningful impact on how we understand motivation and success. His work has led to the publication of several influential books, including "The Winner Effect," which investigates the effects of success on brain function and behaviour. Through his writing and research, he has contributed to a deeper understanding of how our experiences shape our cognitive processes. In addition to his academic achievements, Ian has received recognition for his contributions to the field of neuropsychology. His insights into motivation and cognitive performance have made him a sought-after speaker, where he shares practical strategies for enhancing mental resilience and achieving goals. By drawing on his extensive research and experience, he provides audiences with valuable tools to improve their motivation and overall cognitive function. Ian's commitment to advancing our understanding of the brain and its capabilities makes him a significant voice in the field. His work not only informs academic discourse but also offers practical applications for individuals seeking to optimise their performance and well-being.