Available to book

BrewDog founder & growth strategist

James Watt

Innovation

Customer Experience

Hospitality

Transform business growth through disruptive marketing with James Watt, entrepreneurial leadership keynote speaker. James equips organisations with strategic risk-taking frameworks and brand differentiation tactics, drawing from his journey building BrewDog into a global billion-dollar brand. Great British Entrepreneur of the Year recipient and MBE honoree.

Check James’s availability

Trusted by BrewDog

James Watt

London, United Kingdom

Starting from

£11k–25k

H3 link

Book James

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire James Now

Instant quote

•

No upfront fee

•

Vetted speaker

Book James

London, United Kingdom

Starting from

£11k–25k

Send an email

loading@getapeptalk.com

Give us a call

+44 203 835 2929

Enquire James Now

Instant quote

•

No upfront fee

•

Vetted speaker

Speaker Biography

Entrepreneur

Thought Leader

Business Leader

Founder

At a Glance

Founder who transformed BrewDog into global billion dollar brand
Former fishing boat captain applying sea experience to business
Author of bestselling business book translated into 30 languages

James Watt is the entrepreneurial founder of BrewDog who transformed a small craft beer startup into a global billion-dollar brand through unconventional strategies developed during his early career as a North Atlantic fishing boat captain. As CEO of Scotland's largest independent brewery and the 14th most valuable beer brand worldwide, James authored the best-selling "Business for Punks," translated into over 30 languages. His achievements earned him Great British Entrepreneur of the Year and an MBE for business innovation. James leverages his experience navigating life-threatening situations at sea to tackle business challenges with a distinctive approach. His leadership philosophy combines strategic risk assessment with attention-grabbing marketing that has helped BrewDog expand to 65 countries with nearly 4,000 employees producing over one million beer cans daily. This practical expertise offers organizations a blueprint for standing out in crowded markets while building authentic brand identity. Audiences gain actionable strategies for calculated risk-taking, insights into creating memorable marketing campaigns that reflect company values, and practical approaches to scaling businesses while maintaining a distinctive brand voice in competitive industries. Book James to inspire your team with proven methods for transforming bold vision into market-disrupting reality.

Why We Recommend Booking James

James Watt, the entrepreneurial founder who transformed BrewDog from a small craft beer startup into a billion-dollar global brand, shares his unique leadership philosophy combining strategic risk assessment with attention-grabbing marketing techniques developed during his career as a North Atlantic fishing boat captain. Book James to equip your team with actionable strategies for calculated risk-taking and practical approaches to scaling businesses while maintaining a distinctive brand voice in competitive industries.

Check James's availability

Trusted by BrewDog

frequently asked questions

Have Questions About Booking?

Get in touch

What topics does James Watt specialise in?

James Watt specialises in discussing entrepreneurship, strategic risk-taking, brand marketing and more.

What is James Watt's speaking style like?

James delivers insightful analyses on Middle Eastern affairs, drawing from extensive diplomatic experience. His engaging lectures and consultancy work provide valuable perspectives on security, political development, and humanitarian issues.

How can I book James Watt for my next event?

Email james.watt@getapeptalk.com or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience. As speaker agents, PepTalk can secure James Watt for commercial and corporate events, conference keynotes, leadership talks, celebrity brand endorsements & partnerships, personal appearances, and motivational speaking engagements. We can assist with enquiries about James Watt's speaking fees, availability, and booking process for private business functions, industry conferences, and team events. Please note, for media interviews, autographs, charity appearances, or personal matters, we recommend contacting James Watt directly.

Have all the speakers on the website previously worked with PepTalk?

Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. We work with a wide variety of speaker agents and talent agencies to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

Can I request autographs, personal greetings, signed merchandise, or fan mail from the speakers?

Sorry, we do not accept requests for autographs, signed merchandise, fan mail, or any non-commercial contact with the speakers, comedians or entertainers.

How can I report an issue or make changes to an expert profile?

If you notice something that needs attention or have any queries regarding an expert speaker profile, feel free to email us at experts@getapeptalk.com, and we’ll be happy to assist.

Can I book podcast guests through PepTalk?

Yes. PepTalk books commercial podcast guests every week of the year. A high-profile voice can boost your podcast's reach and deliver ideas to your audience at scale. Fees typically start from £1,200 / $1,500, depending on the expert. Our network includes bestselling authors, industry leaders, and cultural figures who have appeared on leading global podcasts — and many host their own. Whether you want bold insights, candid stories, or deep expertise, we'll help you find the right guest to elevate your show. Contact us today to book your next podcast guest.

How far in advance should I book a motivational speaker?

Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

No problem! We often handle last-minute requests and can secure or replace a speaker, comedian, awards or event host quickly — almost anywhere in the world. However, speaker availability might be limited as the event date approaches. Email hello@getapeptalk.com with your requirements.