Richard Florida is an author, urbanist, and professor. He founded the Creative Class Group and directs the Martin Prosperity Institute at the University of Toronto’s Rotman School of Management. Florida is known for his bestselling book, The Rise of the Creative Class, and serves as a senior editor for The Atlantic and Editor-at-Large for CityLab. He holds a Bachelor’s degree from Rutgers College and a Ph.D. from Columbia University.
Florida's research focuses on the global economic crisis and the opportunities it presents. In his book, The Great Reset, he discusses significant changes in society and offers strategies for businesses and regions to achieve sustainable growth. He promotes economic development at city, regional, and global levels, providing community leaders with tools to enhance prosperity. Florida also specialises in talent attraction and retention, helping organisations secure a skilled workforce. He highlights the importance of location in a world marked by disparities and offers strategies for optimising real estate investments.
His speeches address various topics, including the future of cities, creativity management, diversity, marketing to the creative class, and the role of location in business strategy. Florida's presentations are informed by extensive research, case studies, and data analysis, making them valuable for organisations and decision-makers.
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