Alex is a freelance fashion stylist and social influencer who worked on magazines for 15 years, including Red, Eve, Matches, and Conde Nast Traveller as well as giving live talks at Stylist and ELLE. With an already large following across social media, Alex launched The Frugality in 2012, a website about sensible spending and saving up for things you love. The Frugality has since been featured in numerous media sites and national newspapers while Alex has been a guest speaker at Stylist and ELLE Live. Winner of the Amara IBA for Best Interiors Lifestyle Blog and Bloggers Choice 2018, Alex has also become an insightful, trusted and inspiring voice in the world of parenting.