Getting to the top of your game, exceeding expectations and breaking through mental and physical boundaries takes more than guts and a whole big dose of determination. Just ask James aka the Iron Cowboy, who completed 50 gruelling Ironmans in 50 days. The multiple Guinness World Record holder is the embodiment of extreme endurance and a beacon of light for any person or team who are looking to feel empowered to know no limits.

A remarkable athlete and inspirational father to his children, James is a motivational coach who helps people awaken their inner potential to excel in everything that they do. No matter where you are in your career, if you’re looking for a double espresso of encouragement to redefine the impossible or feeling in the need for a game-changing Peptalk like no other, then it’s time to level up with the Iron Cowboy.