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An accomplished global executive operating at the intersection of advertising, media, and digital technology, Tony is the SVP of Client Strategy at NBC Universal. He is a guy who knows what it takes to drive money to the bottom line and has been instrumental in bringing about NBC’s shift in revenue focus. A dynamic strategist and thinker, he has contributed at an industry level to setting standards and best practices in both the US and UK, where he has chaired and sat on Internet Advertising Bureau committees.

Tony Effik

Global Client Strategist & Business Transformer

Business Digital Expert Education

Tony Effik

An accomplished global executive operating at the intersection of advertising, media, and digital technology, Tony is the SVP of Client Strategy at NBC Universal. He is a guy who knows what it takes to drive money to the bottom line and has been instrumental in bringing about NBC’s shift in revenue focus. A dynamic strategist and thinker, he has contributed at an industry level to setting standards and best practices in both the US and UK, where he has chaired and sat on Internet Advertising Bureau committees.

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