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Sales strategist & bestselling author

Aaron Ross

Transform sales teams with Aaron Ross, speaker, sales growth strategist. Aaron helps B2B companies create predictable revenue and self-managing sales teams, delivering proven methodologies from his Silicon Valley bestseller and work with Oracle and Salesforce.

Trusted by Oracle, Salesforce, Zenefits, Predictable Revenue, PebbleStorm

Aaron Ross
Aaron Ross

Aaron Ross

Edinburgh, United Kingdom

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Edinburgh, United Kingdom

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Aaron Ross's biography

At a glance

  • Best-selling author of Predictable Revenue
  • Founder of Predictable Revenue consulting company
  • Creator of Cold Calling 2.0 sales process

Aaron Ross is a best-selling author and well-known in the sales and business growth circles. His book, Predictable Revenue: Turn Your Business into a Sales Machine With The $100 Million Best Practices of Salesforce.com, has been widely regarded as a key resource for sales professionals, earning the title of “The Sales Bible of Silicon Valley.” His latest work, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue, explores the strategies employed by successful companies such as Zenefits and Salesforce, providing valuable insights applicable to businesses of all sizes.
Aaron founded Predictable Revenue, a consulting firm dedicated to helping B2B companies significantly increase their sales growth and develop self-managing sales teams. He also established PebbleStorm, an initiative to enable individuals to achieve financial success through enjoyment, impacting millions. His expertise has been sought by notable clients, including Oracle and Salesforce, reflecting his ability to drive results in diverse business environments.
Before starting his entrepreneurial journey, Aaron served as an Entrepreneur-in-Residence at Alloy Ventures, a leading venture capital firm. His tenure at Salesforce was particularly noteworthy, where he developed the innovative Cold Calling 2.0 sales process, contributing to a remarkable $100 million increase in revenue. Additionally, he held the position of CEO at LeaseExchange, an online marketplace for equipment leasing.
Aaron's extensive experience and proven track record in sales strategy and business development make him a valuable resource for anyone looking to enhance their understanding of revenue generation and growth. His insights are grounded in real-world applications, making them relevant for both established enterprises and emerging startups.

Topics, sessions and talks

The Playbook To Re-Ignite Growth

Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest-growing companies, including: — The 5 Reasons Revenue Plateaus — How Sagemount Triples Company Valuations In Three Years — How Twilio Nailed A Billion Dollar Niche — Uncommon Practices of Hypergrowth CMOs

Create Predictable, Scalable Sales Revenue

Aaron and his team are helping companies triple their new sales growth with a refreshing approach to outbound sales. — 3 fatal sales mistakes sales leaders make — How to build an outbound sales machine that can triple your pipeline — Why salespeople shouldn’t prospect How to hire and grow the best kinds of salespeople — What it takes to create sales growth that scales

Building A $5M Business And Having 10 Kids… At The Same Time

How do you be a better parent while making more money? In 8 years, Aaron Ross went from being alone and making less than $100k a year, to being a married dad of 10, and Co-CEO of a $5M growing business.

Why we recommend booking Aaron

Unlock your business's potential with Aaron Ross, bestselling author and founder of Predictable Revenue. His proven strategies, honed at Salesforce.com, can help you triple sales growth. Take the opportunity to transform your revenue by booking Aaron today.

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Trusted by Oracle, Salesforce, Zenefits, Predictable Revenue, PebbleStorm

frequently asked questions

Something we've not covered here?

How do I book Aaron Ross for my next event?

Email aaron.ross@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Aaron's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Aaron Ross's speaking style like?

Aaron Ross structures sessions around case studies drawn from named companies — such as Salesforce, Twilio, and Zenefits — paired with numbered frameworks (e.g., the 5 Reasons Revenue Plateaus) to translate growth principles into replicable steps.

What topics does Aaron Ross specialise in?

Aaron Ross speaks on revenue growth strategy, outbound sales development, and the intersection of entrepreneurship with personal life. He developed the Cold Calling 2.0 process at Salesforce, which contributed to a $100 million increase in revenue, and is the author of Predictable Revenue, widely referred to as The Sales Bible of Silicon Valley.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.