Aaron Ross is a best-selling author and well-known in the sales and business growth circles. His book, Predictable Revenue: Turn Your Business into a Sales Machine With The $100 Million Best Practices of Salesforce.com, has been widely regarded as a key resource for sales professionals, earning the title of “The Sales Bible of Silicon Valley.” His latest work, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue, explores the strategies employed by successful companies such as Zenefits and Salesforce, providing valuable insights applicable to businesses of all sizes.
Aaron founded Predictable Revenue, a consulting firm dedicated to helping B2B companies significantly increase their sales growth and develop self-managing sales teams. He also established PebbleStorm, an initiative to enable individuals to achieve financial success through enjoyment, impacting millions. His expertise has been sought by notable clients, including Oracle and Salesforce, reflecting his ability to drive results in diverse business environments.
Before starting his entrepreneurial journey, Aaron served as an Entrepreneur-in-Residence at Alloy Ventures, a leading venture capital firm. His tenure at Salesforce was particularly noteworthy, where he developed the innovative Cold Calling 2.0 sales process, contributing to a remarkable $100 million increase in revenue. Additionally, he held the position of CEO at LeaseExchange, an online marketplace for equipment leasing.
Aaron's extensive experience and proven track record in sales strategy and business development make him a valuable resource for anyone looking to enhance their understanding of revenue generation and growth. His insights are grounded in real-world applications, making them relevant for both established enterprises and emerging startups.