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Sales strategist & bestselling author

Aaron Ross

Transform sales teams with Aaron Ross, speaker, sales growth strategist. Aaron helps B2B companies create predictable revenue and self-managing sales teams, delivering proven methodologies from his Silicon Valley bestseller and work with Oracle and Salesforce.

Trusted by Oracle, Salesforce, Zenefits, Predictable Revenue, PebbleStorm

Aaron Ross, Speaker | Best-Selling Author, Sales Expert
Aaron Ross

Aaron Ross

Edinburgh, United Kingdom

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Edinburgh, United Kingdom

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Aaron Ross's biography

At a glance

  • Best-selling author of Predictable Revenue
  • Founder of Predictable Revenue consulting company
  • Creator of Cold Calling 2.0 sales process
Aaron Ross is a best-selling author and well-known in the sales and business growth circles. His book, Predictable Revenue: Turn Your Business into a Sales Machine With The $100 Million Best Practices of Salesforce.com, has been widely regarded as a key resource for sales professionals, earning the title of “The Sales Bible of Silicon Valley.” His latest work, From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue, explores the strategies employed by successful companies such as Zenefits and Salesforce, providing valuable insights applicable to businesses of all sizes. Aaron founded Predictable Revenue, a consulting firm dedicated to helping B2B companies significantly increase their sales growth and develop self-managing sales teams. He also established PebbleStorm, an initiative to enable individuals to achieve financial success through enjoyment, impacting millions. His expertise has been sought by notable clients, including Oracle and Salesforce, reflecting his ability to drive results in diverse business environments. Before starting his entrepreneurial journey, Aaron served as an Entrepreneur-in-Residence at Alloy Ventures, a leading venture capital firm. His tenure at Salesforce was particularly noteworthy, where he developed the innovative Cold Calling 2.0 sales process, contributing to a remarkable $100 million increase in revenue. Additionally, he held the position of CEO at LeaseExchange, an online marketplace for equipment leasing. Aaron's extensive experience and proven track record in sales strategy and business development make him a valuable resource for anyone looking to enhance their understanding of revenue generation and growth. His insights are grounded in real-world applications, making them relevant for both established enterprises and emerging startups.

Topics, sessions and talks

The Playbook To Re-Ignite Growth
Aaron Ross dives into the surprisingly few big levers that ignite – or stifle – growth. Based on lessons learned from some of the world’s fastest-growing companies, including: — The 5 Reasons Revenue Plateaus — How Sagemount Triples Company Valuations In Three Years — How Twilio Nailed A Billion Dollar Niche — Uncommon Practices of Hypergrowth CMOs
Create Predictable, Scalable Sales Revenue
Aaron and his team are helping companies triple their new sales growth with a refreshing approach to outbound sales. — 3 fatal sales mistakes sales leaders make — How to build an outbound sales machine that can triple your pipeline — Why salespeople shouldn’t prospect How to hire and grow the best kinds of salespeople — What it takes to create sales growth that scales
Building A $5M Business And Having 10 Kids… At The Same Time
How do you be a better parent while making more money? In 8 years, Aaron Ross went from being alone and making less than $100k a year, to being a married dad of 10, and Co-CEO of a $5M growing business.

Why we recommend booking Aaron

Unlock your business's potential with Aaron Ross, bestselling author and founder of Predictable Revenue. His proven strategies, honed at Salesforce.com, can help you triple sales growth. Take the opportunity to transform your revenue by booking Aaron today.

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Trusted by Oracle, Salesforce, Zenefits, Predictable Revenue, PebbleStorm

frequently asked questions

Something we've not covered here?

How do I book Aaron Ross for my next event?
Email aaron.ross@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Aaron's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
What is Aaron Ross's speaking style like?
Aaron delivers practical, actionable insights with clarity and authority. His sessions focus on proven sales strategies, empowering teams to achieve growth through real-world examples and straightforward, effective guidance.
What topics does Aaron Ross specialise in?
Aaron Ross specialises in discussing sales strategy, business growth, revenue generation and more.
What does 'typical fee range' mean?

Speaker fees vary based on factors like event location, format, and availability. The 'typical fee range' figure gives you a baseline of someone's local, in-person rate sits, and we'll confirm the exact fee when you get in touch.

What happens if I need to cancel or reschedule a speaker booking?

Life happens! Most speaker bookings can be rescheduled with reasonable notice. Cancellation terms vary by speaker, but PepTalk handles all the details & contracts transparently upfront so there are no surprises. Our team supports you through any changes, making the process as smooth as possible.

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Not necessarily. While the speakers listed on our website may not have worked with PepTalk in the past, they are recognized professionals in the industry and known to engage in similar events and engagements. Alongside direct talent, we work with a wide variety of speaker agents and talent agencies, to ensure we have the best selection of speakers, hosts, comedians and entertainers available.

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Book a motivational speaker at least 3–6 months in advance, especially for popular speakers or large events. Top speakers get booked quickly, so earlier is always better. For major conferences or peak seasons, booking 12 months ahead ensures you secure your first choice.

Help, I need a last-minute speaker for my event!

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