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Speaker on food myths & belief systems

Alan Levinovitz

Decode cultural myths around food and health with Dr. Alan Levinovitz, speaker on religion, science, and natural philosophy. Alan helps organizations understand how beliefs shape decisions, delivering expert insights featured in The Washington Post, The Atlantic, and Wired.

Trusted by Wired, The Washington Post, The Atlantic

Alan Levinovitz
Alan Levinovitz

Alan Levinovitz

Charlottesville, United States

Typical fee range

$2k–5k

This is an estimated fee range for local in-person events. Location and format affect the final fee.

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Charlottesville, United States

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$2k–5k

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Alan Levinovitz's biography

At a glance

  • Associate Professor of Religion specializing in myths, food, and technology.
  • Author of The Gluten Lie, debunking common food myths.
  • Critic of equating natural with good in health and policy.

Dr. Alan Levinovitz is an Associate Professor of Religion at James Madison University. He is known for his expertise in religion, philosophy, and science, focusing on classical Chinese thought. He earned his undergraduate degree from Stanford and PhD from the University of Chicago.


Dr. Levinovitz's research explores how myths and rituals influence individuals' views on food, medicine, and technology, leading to vaccine avoidance and extreme fad diets. In 2015, he published his book, The Gluten Lie, which debunks myths perpetuated by celebrity doctors and nutritionists, addressing common food fears. His upcoming book, Natural (April 2020), examines the harmful consequences of equating "natural" with "good," shedding light on how this belief perpetuates misinformation about health choices, as well as justifications for sexism, racism, and flawed economic policies.


His work has garnered significant recognition and has been featured in publications such as Wired, The Washington Post, The Atlantic, Aeon, and Slate. He has been quoted in The New Yorker and is frequently sought after for interviews and featured in articles and television shows, where he discusses the relationship between naturalness and various topics.


With his extensive knowledge, Dr. Levinovitz appeals to a diverse audience interested in gaining a unique perspective on issues such as farming, "fake" meat, GMOs, nuclear energy, public sentiment about economic policy, sports, and any aspect of culture where the concept of "natural" is invoked.

Topics, sessions and talks

Being Comfortable With Uncertainty

Alan Levinovitz explores embracing uncertainty, arguing it enriches life and enhances decision-making, challenging the notion that certainty is always attainable or desirable.

Why Natural Doesn't Mean Healthy

Alan Levinovitz challenges the misconception that "natural" equates to health, exploring how this belief can mislead consumers and impact their choices.

The Power Of Ritual

In this session, attendees will learn the art of storytelling and how it can be a powerful tool for communication and connection. They will discover how to craft compelling narratives that captivate and inspire others, and unleash the magic within their own stories. By mastering the power of storytelling, attendees will be able to engage and influence their audience, whether in personal or professional settings, leaving a lasting impact on those they interact with.

Why we recommend booking Alan

Alan offers a unique blend of insights from religion, philosophy, and science. He challenges common myths and encourages critical thinking about everyday beliefs. His expertise in debunking popular misconceptions, especially around the notion of "natural" versus "good," can inspire your team to make more informed decisions in personal and professional contexts.

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Trusted by Wired, The Washington Post, The Atlantic

Featured Projects

Alan Levinovitz - Natural: The Seductive Myth Of Nature’s Goodness book cover
Alan Levinovitz - The Gluten Lie: And Other Myths About What You Eat book cover

frequently asked questions

Something we've not covered here?

How do I book Alan Levinovitz for my next event?

Email alan.levinovitz@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm Alan's availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

What is Alan Levinovitz's speaking style like?

Alan Levinovitz draws on academic research into myth and ritual to examine how cultural beliefs shape decisions around food, medicine, and technology, using published findings and case studies — including those from his books The Gluten Lie and Natural — to challenge widely held assumptions about health and naturalness.

What topics does Alan Levinovitz specialise in?

Alan Levinovitz speaks on embracing uncertainty in decision-making, the mythology of "natural" as a health marker, and the role of ritual and myth in shaping beliefs about food, medicine, and technology. He is an Associate Professor of Religion at James Madison University and author of The Gluten Lie, with work featured in Wired, The Washington Post, and The Atlantic.

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No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

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What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

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