Alex Sheen founded the nonprofit organisation and social movement "Because I Said I Would", which focuses on the profound impact of promises. The organisation's primary objective is to build a community of individuals dedicated to making a difference through their unwavering determination. Alex was inspired by his father, who was well-known for his commitment to keeping his word. After his father's passing, Alex delivered a moving eulogy entitled "Because I Said I Would," which sparked a global movement. The organization connects with people worldwide by sending promise cards, encouraging them to make meaningful commitments. Since its establishment, over 1.3 million promise cards have been distributed in 105 countries, expanding the organization's reach and impact. Leading by example, Alex personally makes promises to help others, such as raising funds for children fighting cancer and providing vital assistance after Hurricane Sandy. Additionally, Alex delivers passionate speeches about the importance of honoring promises, with 100% of the proceeds benefiting the organization's initiatives. These initiatives include volunteer projects, awareness campaigns, and character education programs. As a testament to the organization's influence, Alex's work has gained national recognition, and he has had the honor of delivering two TEDx talks.