Anjuli Bedi is a strong advocate for the potential of data technology and storytelling to bring about positive change in society. With her expertise in big data and analytics, Bedi not only assists businesses in gaining a deeper understanding of consumer psychology through numerical analysis but also works towards resolving critical societal issues like human trafficking. As the head of the psychometrics and analytics practice at Edelman Predictive Intelligence Centre in the Asia Pacific region, Anjuli has spearheaded the establishment of a centre focused on intelligence-led prevention and campaign strategy to combat trafficking across the region. Additionally, she has played a pivotal role in successfully launching Edelman's new venture into predictive intelligence.
