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Ritz-Carlton founder & service expert

Horst Schulze

Transform your organization's service and hospitality standards with Horst Schulze, speaker, founding president and COO of Ritz-Carlton, and renowned expert in leadership and customer service.

Trusted by Ritz-Carlton, Capella Hotels, Hyatt

Horst Schulze
Horst Schulze

Horst Schulze

Atlanta, United States

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Horst Schulze

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Atlanta, United States

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Horst Schulze's biography

At a glance

  • Founder of Ritz-Carlton and Capella Hotels
  • Visionary in luxury hospitality and service excellence
  • Recipient of the hotel industry's Industry Oscar

Horst Schulze, a renowned figure in the international hotel industry, is best known as the founder of Ritz-Carlton and Capella Hotels. Born in the Eifel-Moselle region, Schulze's career began with apprenticeships in prestigious international grand hotels like the Savoy in London and the Plaza Athénée in Paris. His dedication and work ethic led him to managerial roles in luxury hotel groups like Hyatt, where he eventually became Vice President. Schulze's commitment to excellence and top-tier service culminated in the establishment of the ultra-luxury hotel group "Capella," catering to the top two percent of business and leisure travelers globally. His influence on the hotel industry was profound, particularly during his tenure as President and COO of Ritz-Carlton, where he shaped the brand's service, appearance, and corporate philosophy. Schulze's emphasis on professional service excellence earned him accolades and recognition, including the hotel industry's "Industry Oscar" for his outstanding contributions. Despite facing health challenges, Schulze's legacy as a visionary hotelier remains a testament to his unwavering pursuit of excellence and dedication to the hospitality industry.

Horst's showreel and videos

Topics, sessions and talks

Service Matters

It is one thing to provide service – it is another to be able recognize it. An internal measurement system is an invaluable tool to assess the performance results of your service delivery system. Mr. Schulze shows how to determine appropriate standards and create reliable systems to measure the impact of your service.

Mastering Luxury Hospitality: Service Excellence and Leadership Lessons

Lessons from Horst Schulze, Founder of Ritz-Carlton and Capella Hotels. The audience will delve into the journey of Horst Schulze, from his early days in Europe's grand hotels to redefining luxury hospitality. He emphasizes service excellence and visionary leadership in the hotel industry.

Why we recommend booking Horst

Horst Schulze brings unparalleled insights from transforming the luxury hospitality sector, embodying excellence, innovation, and leadership. Booking him as a speaker offers your team or business the unique opportunity to learn from a visionary who redefined customer service standards globally. His profound experience and captivating storytelling will inspire and equip your organization to pursue excellence in every endeavor.

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Trusted by Ritz-Carlton, Capella Hotels, Hyatt

Testimonials

[Horst Schulze] was definitely the right person with the right message at the right time – energetic, inspiring and persuasive.

frequently asked questions

Something we've not covered here?

How do I book Horst Schulze for my next event?

To book Horst Schulze for your event, email horst.schulze@getapeptalk.com or call PepTalk on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you ASAP to confirm Horst Schulze's availability and speaking fee. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and about your audience.

What is Horst Schulze's speaking style like?

Horst Schulze draws on decades of operational experience across luxury hotel groups — including Ritz-Carlton and Capella — to walk audiences through the mechanics of building internal measurement systems that assess service delivery against defined standards.

What topics does Horst Schulze focus on?

Horst Schulze's sessions cover service measurement systems, luxury hospitality leadership, and standards of service excellence. He founded Ritz-Carlton and Capella Hotels and served as President and COO of Ritz-Carlton, a tenure during which he shaped the brand's service philosophy and earned the hotel industry's Industry Oscar.

Does PepTalk charge a booking fee?

No. PepTalk adds no booking fee, so you pay the speaker's fee and nothing beyond it. The service, from shortlist through to contracts and event-day logistics, is included. For repeat or multi-event bookings, PepTalk can agree preferential rates with your procurement team.

What happens after I send a brief?

Share your event date, audience, format, objectives and budget, and PepTalk sends a hand-picked shortlist within 24 hours. Each suggestion comes with a profile, a fee and a recommendation on the strongest fit. Once you choose, PepTalk handles contracts, travel and logistics through to event day.

What does the typical fee range mean?

The typical fee range is the speaker's standard in-person fee in their home market, shown in their local currency. It moves with format, location, date and session length: virtual sessions and shorter slots usually cost less, while international travel and peak dates cost more. Send your brief to PepTalk and the team will confirm the exact fee in your currency.

Have all the speakers on the website worked with PepTalk before?

Not all of them, and it makes no difference to your booking. PepTalk's network of 15,000+ speakers covers talent the team works with directly alongside speakers represented by agents and agencies worldwide. PepTalk approaches the speaker, negotiates the fee and handles contracting either way.

How far in advance should I book a speaker?

Three to six months ahead is comfortable for most events, and 12 months is better for large conferences, peak-season dates or one specific in-demand speaker. Shorter timelines are workable, and PepTalk regularly fills last-minute and replacement bookings within days. Availability is the constraint, so get in touch as soon as you have a date.