Back in 2012, “Everyone thought we were going to die,” says Hubert Joly. As the newly appointed Chairman and CEO of Best Buy, Joly transformed the retail giant into one of the nation’s favorite employers, a leader in sustainability and innovation, vastly increased customer satisfaction, and dramatically grew its stock price. Joly discusses the philosophy behind the resurgence of Best Buy: pursue a noble purpose, put people at the center of the business, create an environment where every employee can blossom, and treat profit as an outcome, not the goal. While this approach is easy to understand, putting it into practice is not so easy. It requires radically rethinking how we view work, how we define companies, how we motivate, and how we lead.