Decode consumer behaviour and drive strategic decisions with Neely Tamminga, speaker, CEO, and chief whiteboard artist of DISTILL.
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Using Big Data To Accelerate Success
More than any other sport, Formula One has embraced a data-driven business culture, particularly as regards its near obsession with marginal gains and continuous improvement. Starting in the late 1980’s, teams began to develop the ability to gather, process, store and utilise information streams in order to better manage risk, optimise performance and guarantee outcomes. Data acquisition and analytics is now a cornerstone technology, enabling drivers, trackside engineers and headquarters staff to determine precisely how the car and driver is behaving, diagnose issues, resolve problems and speed decision making. As information flows seamlessly around the globe, linking car, team and factory, data security is essential, and robust systems ensure protection from multiple threats. The use of simulators has transformed driver training, enabling systems to be learned, tested and developed in a virtual environment prior to real-world deployment. And with the advent of additive manufacturing, machine learning and AI across Formula One, the sport’s use of Big Data to transform all aspects of its operations is set to accelerate further.
Neely Tamminga | Speaker Biography
If economic data were nutrition, Neely would be a nutritionist. As the CEO and chief whiteboard artist of DISTILL, she consistently provides CEOs and boards with valuable data to enhance their understanding of consumer behavior from an economic perspective. Over her 20-year career on Wall Street, Neely has established herself as an expert in consumer behavior, offering insights that encompass various demographics and discretionary spending categories. Her impressive party trick involves skillfully applying seemingly imperfect and disparate data to facilitate discussions on consumer behavior. With a genuine passion for business cycle analysis, consumer shopping behavior, retail tech, and demographic insights across GenZ, Millennials, GenX, and Baby Boomers, it's no surprise that Neely is the most trusted source of economic analysis for money managers and institutional investors. If your business is lacking in consumer analytics, it's high time you seek Neely's expertise.