Shahroo Izadi is a Behavioural Change Specialist whose work focuses on helping individuals create lasting personal and professional transformation. Drawing on her experience in the UK’s addiction treatment sector, Shahroo shares evidence-based strategies that emphasise self-compassion and the power of a kinder internal dialogue to overcome resistance to change.

During her time in addiction services, Shahroo observed how effective psychological programmes went beyond addressing individual habits, equipping people with broader frameworks for sustainable lifestyle changes. Inspired by these methods, she developed a practical toolkit of simple, non-judgemental tools, designed to make change accessible to anyone, regardless of their challenges.

Her innovative approach has attracted international recognition, including the “Thought Leader of the Year” award at the Baton Awards. Shahroo has worked with leading organisations such as Facebook, Amazon, and Google, delivering workshops and keynotes that offer actionable strategies for habit change, resilience, and high performance.

Author of two bestselling books, Shahroo’s insights have been featured in outlets including the BBC, The Times, and Forbes. Her work resonates particularly with those who struggle to make changes, including individuals with addictive tendencies or neurodivergence.

Now focusing on mindset optimisation and adaptability, Shahroo continues to inspire audiences worldwide, equipping them with tools to overcome challenges and build healthier, more productive routines through the transformative power of self-kindness.