Lance Tyson is a sales performance expert who transforms organizations through strategic coaching and training. As President and CEO of Tyson Group, a Selling Power Top 20 and Stevie Award-winning sales consulting firm recognized on the Inc. 5000 list, he specializes in equipping teams to compete in complex sales environments.
Lance has authored three best-selling books including the #1 Wall Street Journal bestseller "Selling is an Away Game," "Igniting Sales EQ," and "The Human Sales Factor." His firm assesses, designs, trains, and coaches sales teams using a tailored approach that aligns talent, marketplace demands, and management objectives to create sustainable results.
With over 30 years of experience training America's professional sports teams and major corporations, Lance helps organizations navigate today's challenging sales landscape by implementing proven methodologies that drive revenue growth. His innovative "Assess, Design, Train, Coach" framework enables sales leaders to build effective sales ecosystems that consistently deliver impressive outcomes in competitive markets. Lance has consulted on multi-billion-dollar naming rights and sponsorship deals for major sports stadiums nationwide.
Audiences who attend Lance's presentations gain practical negotiation techniques they can immediately apply to complex sales situations, strategies for transforming resistance into opportunity, and actionable frameworks for building high-performing sales teams. His interactive approach combines compelling storytelling with audience participation, ensuring concepts are both memorable and applicable.
Book Lance to equip your team with the proven sales strategies needed to outperform in today's rapidly evolving marketplace.
How can I book Lance Tyson for my next event?
Email lance.tyson@getapeptalk.com, or call us on +44 20 3835 2929 (UK) or +1 737 888 5112 (US), and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.
Please note: we can only assist with speaking requests. For anything else, we recommend reaching out to Lance directly.
What topics does Lance Tyson specialise in?
Lance Tyson specialises in discussing sales training, negotiation strategies, leadership development and more.
What is Lance Tyson's speaking style like?
Lance delivers insightful and engaging presentations, drawing on his extensive sales expertise. His passion for nurturing leaders shines through, making his sessions both impactful and inspiring for audiences.
Does Lance Tyson offer virtual speaking engagements?
Yes, Lance Tyson offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.
Lance Tyson, a #1 Wall Street Journal bestselling author and sales performance expert with 30+ years of experience training professional sports teams and major corporations, transforms organizations through his proven "Assess, Design, Train, Coach" framework that consistently delivers revenue growth in competitive markets. Book Lance to equip your team with the practical negotiation techniques and actionable strategies needed to outperform in today's rapidly evolving marketplace.
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