Lance Tyson

Lance Tyson, a natural-born entrepreneur and self-starter, is a respected figure in the sales industry. He is passionate about nurturing strong business leaders and is recognized as an authority in this field. Lance is a renowned speaker and the author of the best-selling book, 'Selling is an Away Game: Close Business and Compete in a Complex World'. 

Throughout his career, he has worked with prestigious organizations such as the New York Yankees and the Dallas Cowboys, solidifying his expertise in sales and entertainment. 

Lance's journey started when he boldly decided to leave school and venture into entrepreneurship. He initially joined Dale Carnegie, where he quickly climbed the corporate ladder. Eventually, he established the most successful Dale Carnegie operation in North America, showcasing his exceptional leadership and business acumen. 

After fifteen years of remarkable success with Dale Carnegie, Lance founded Tyson Group. This sales team training business specializes in diagnosing sales teams and providing effective solutions that yield tangible results. 

Lance's extensive experience and profound understanding of the sales industry make him a valuable asset to any organization seeking to enhance their sales performance.