Mark Constantine's mantra could well be, “I did it my way.” He co-founded Lush with five friends and creative confidants in 1995 after the collapse of the previous mail-order business Cosmetics To Go. Mark has been a key driving force behind the business for 25 years and also works as part of the product development team, creating hair, skincare, body creams, and decadent Lush spa treatments.

Challenging the business to create fresh, innovative, and anarchic cosmetic products, some of Mark’s beliefs that Lush is based on have become the company's backbone. Lush’s stringent and pioneering ‘against animal testing policy’ is just one example of how his strong beliefs have transformed the cosmetics industry – he introduced a Supplier Specific Boycott Policy, which means that Lush will not buy any ingredient from any supplier that tests any of its materials on animals for any purpose. This policy is unique in its field and different from the Fixed Cut-Off Date policy employed by the Humane Cosmetics Standard.

Mark’s fight against overpackaging in the cosmetic industry is another. In the Channel 4 documentary ‘The Insider: Packaging is Rubbish,’ Mark highlighted how much waste the average British citizen produces in a lifetime and where it ends up—in landfills. This is why most Lush products are designed to be solid and can be sold without packaging.

In the 2010 Queen’s New Year Honours list, Mark and his wife, Mo Constantine, received OBEs for their services to the beauty industry. The Evening Standard newspaper has named Mark five times since 2010 as one of London’s 1000 Most Influential People in the Environment and Business Brains categories. In 2015, Mark was named by BBC Wildlife magazine as one of the 50 most influential people in British wildlife.

Mark’s enduring love and enthusiasm for his work and the beauty and retail industries remain at the heart of his determination to make Lush the company we all want it to be.