Matt Dixon is a renowned expert on sales, customer service, and customer experience. He challenges traditional models and offers a different approach to help businesses win, keep, and grow customers. As the Chief Product & Research Officer at Tethr, an AI and machine learning venture, he is responsible for product management, innovation, and marketing. Matt has authored three best-selling business books, including The Challenger Sale and The Effortless Experience. He frequently contributes to the Harvard Business Review and is a sought-after speaker and advisor to management teams worldwide.
From the bestselling co-author of The Challenger Sale, a paradigm-shattering approach to overcoming customer indecision and closing more sales.
The best-selling authors of The Challenger Sale overturned decades of conventional wisdom with a bold new approach to sales. Now their latest research reveals something even more surprising: Being a Challenger seller isn’t enough. Your success or failure also depends on who you challenge.
Matt Dixon’s first book, The Challenger Sale: Taking Control of the Customer Conversation, was a #1 Amazon and Wall Street Journal bestseller that has been lauded as “the most important advance in selling for many years” (SPIN Selling author Neil Rackham) and “the beginning of a wave that will take over a lot of selling organizations in the next decade” (Business Insider).
Everyone knows that the best way to create customer loyalty is with service so good, so over the top, that it surprises and delights. But what if everyone is wrong?
