Matt Dixon is a renowned expert on sales, customer service, and customer experience. He challenges traditional models and offers a different approach to help businesses win, keep, and grow customers. As the Chief Product & Research Officer at Tethr, an AI and machine learning venture, he is responsible for product management, innovation, and marketing. Matt has authored three best-selling business books, including The Challenger Sale and The Effortless Experience. He frequently contributes to the Harvard Business Review and is a sought-after speaker and advisor to management teams worldwide.