Steven Van Belleghem

In his latest book and keynote, Steven explores how companies can win customers in a world dominated by AI, bots, and automation. As we enter phase 3 of digitalization, he highlights the enormous benefits for customers, including faster-than-real-time service, hyper-personalized offerings, and seamless user interfaces. Steven discusses three key investment areas to achieve the perfect customer experience, leveraging data to enhance interactions, introducing new customer interfaces, and strategies to combat digital commoditization. Attendees will learn how to use cutting-edge technologies to win customer loyalty and augment employee intelligence.

Steven emphasizes the urgent need for a radical transformation in customer relationships. In a world dominated by self-service, big data, and customer automation, integrating online and offline experiences is crucial. Companies risk their future if they fail to embrace digital relationships. However, digital transformation alone isn't enough; customer relations must also evolve on a human level. Key challenges include balancing man and machine, defining the human touch, and maximizing human connections. Steven's renowned narrative, "When Digital Becomes Human," explores combining digital and human elements in customer strategy. Attendees will learn how to navigate this provocative, exciting, and sometimes daunting journey.