Alex Lieberman, as a business school graduate, recognized a dearth of engaging and easily understandable business news tailored to young people. This realization prompted him to create Morning Brew, a daily business newsletter that has amassed over 700,000 subscribers. Quite an impressive feat for a recent graduate.

The concept behind Morning Brew was simple yet effective: infuse business coverage with a lively tone to captivate the attention of the next generation of business leaders. Not only did he succeed in capturing their interest, but he also managed to attract prominent clients such as Microsoft, JPMorgan, and Discover for native advertisements.

Alex's success as a member of Forbes 30 under 30 can be attributed to his unwavering focus on new products, brand development, marketing strategies, partnerships, and organizational culture.