As a business school graduate, Alex felt there was a lack of engaging and digestible business news for young people. So he created Morning Brew. This daily business newsletter has grown its subscriber base to more than 2.5m. Not too bad for a graduate job. And the idea was simple; liven up the tone of business coverage to capture the attention of the next generation of business leaders. He caught their attention and then some.

Under Alex’s guidance, Morning Brew has also created native advertisements for clients including Microsoft, JPMorgan and Discover. The secret to his success for this Forbes 30 under 30 member? He focuses on new products, brand, marketing, partnerships and organizational culture.