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Lance Tyson - Speaker

Lance Tyson | PepTalk Expert Speaker
Lance Tyson, Speaker| PepTalk
Sales
Negotiation
Change Management

Lance Tyson

Transform your sales team's performance and drive sustainable revenue growth in complex markets with Lance Tyson, speaker, sales performance expert and CEO of Tyson Group.
Lance Tyson | PepTalk Expert Speaker
Sales
Negotiation
Change Management
Lance Tyson
Transform your sales team's performance and drive sustainable revenue growth in complex markets with Lance Tyson, speaker, sales performance expert and CEO of Tyson Group.
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Kerry Bubolz, President and COO
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Lance Tyson | PepTalk Expert Speaker
Lance Tyson | PepTalk Expert Speaker
Lance Tyson
Ohio, United States
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lance.tyson@getapeptalk.com

Lance Tyson | Speaker Biography

About Lance Tyson

President and CEO of Award-Winning Tyson Group
Wall Street Journal bestselling sales author
Advisor on high-stakes negotiations for sports teams and corporations
Lance Tyson is a sales performance expert who transforms organizations through strategic coaching and training. As President and CEO of Tyson Group, a Selling Power Top 20 and Stevie Award-winning sales consulting firm recognized on the Inc. 5000 list, he specializes in equipping teams to compete in complex sales environments.

Lance has authored three best-selling books including the #1 Wall Street Journal bestseller "Selling is an Away Game," "Igniting Sales EQ," and "The Human Sales Factor." His firm assesses, designs, trains, and coaches sales teams using a tailored approach that aligns talent, marketplace demands, and management objectives to create sustainable results.

With over 30 years of experience training America's professional sports teams and major corporations, Lance helps organizations navigate today's challenging sales landscape by implementing proven methodologies that drive revenue growth. His innovative "Assess, Design, Train, Coach" framework enables sales leaders to build effective sales ecosystems that consistently deliver impressive outcomes in competitive markets. Lance has consulted on multi-billion-dollar naming rights and sponsorship deals for major sports stadiums nationwide.

Audiences who attend Lance's presentations gain practical negotiation techniques they can immediately apply to complex sales situations, strategies for transforming resistance into opportunity, and actionable frameworks for building high-performing sales teams. His interactive approach combines compelling storytelling with audience participation, ensuring concepts are both memorable and applicable.

Book Lance to equip your team with the proven sales strategies needed to outperform in today's rapidly evolving marketplace.

Want to book Lance Tyson for your next event?  

Email lance.tyson@getapeptalk.com, and one of our speaker agents will contact you within hours to confirm availability and fees. If you can, please include your budget upfront – it helps us fast-track your request. It’s also helpful to know the date, format (virtual or in-person), location, and a bit about your audience.

Please note: we can only assist with speaking requests. For anything else, we recommend reaching out to Lance Tyson directly.

What topics does Lance Tyson specialise in?  

Lance Tyson specialises in talking about sales training, negotiation strategies, leadership development and more.

What is Lance Tyson's speaking style like?  

Lance delivers insightful and engaging presentations, drawing on his extensive sales expertise. His passion for nurturing leaders shines through, making his sessions both impactful and inspiring for audiences. __

Does Lance Tyson offer virtual speaking engagements?  

Yes, Lance Tyson offers virtual speaker bookings for webinars, online conferences, and remote or distributed team engagements.

Why Should You Book Lance Tyson?

Lance Tyson, a #1 Wall Street Journal bestselling author and sales performance expert with 30+ years of experience training professional sports teams and major corporations, transforms organizations through his proven "Assess, Design, Train, Coach" framework that consistently delivers revenue growth in competitive markets. Book Lance to equip your team with the practical negotiation techniques and actionable strategies needed to outperform in today's rapidly evolving marketplace.
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Kerry Bubolz, President and COO
Kerry Bubolz, President and COO
Kerry Bubolz, President and COO

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