A natural born entrepreneur and self-starter, Lance is an authority in the sales world with a passion for developing strong business leaders. A noted speaker and author of the best-seller, ‘Selling is an Away Game: Close Business and Compete in a Complex World’, he has worked with some of the biggest names in sports and entertainment, including the New York Yankees and the Dallas Cowboys.

After leaving school to start his first business, Lance began working for Dale Carnegie. He rose through the ranks eventually building the most successful Dale Carnegie operation in North America. After a fifteen-year run, Lance started up Tyson Group; a sales team training business that diagnoses your sales team and proposes solutions that deliver results.