Amber Parkin

Amber Parkin is an organizational psychologist, writer, and customer experience expert. Originally from New Zealand, she moved to London in her early twenties. Over the past decade, she has worked as a digital and content expert for global companies such as Saatchi & Saatchi, Telefonica, and Barclays. In her most recent role at Pirate.com, she successfully transformed the customer experience for clients in six countries, including managing multiple languages and a 24/7 call center. Amber holds an MA in Digital Management from Hyper Island, where she discovered that digital transformation is primarily about human factors—only 10% technology and 90% human. She completed an MSc in Organizational and Business Psychology from Coventry University in 2022 to gain a deeper understanding of this insight. Her psychology thesis, "Human After All: A Systematic Review of Trust Interventions in Global Virtual Teams," has served as the foundation for several talks, including one on effectively managing a global customer experience team. Amber explores ways to enhance creativity, productivity, and well-being through her Substack newsletter, Plein-Air. She is particularly passionate about helping organizations foster diverse and inclusive cultures, specifically focusing on elevating women. Her perspective on trust continually evolves as she delves deeper into her research and experiences.