A firm believer that you should pursue what’s in your heart and the universe will conspire to help you, Rich is a living testament to the power of personal transformation. At age 40, having overcome an addiction to alcohol that almost completely derailed his life, he found himself out of shape and overweight, and in need of a major change in lifestyle. He switched to a 100% plant-based diet, lost 50 pounds and soon shocked the endurance world by achieving top finishes in grueling endurance races like the Ultraman World Championships, while garnering praise as one of the "25 Fittest Men in the World".

In May 2010, Rich put an exclamation point on his remarkable transformation with the EPIC5 Challenge - an odyssey that entailed completing 5 ironman-distance triathlons on 5 islands of Hawaii in under a week. Rich now dedicates his life to exploring human potential with insight gleaned from top performers in worlds of ultra-endurance, wellness, business, culture and others. He shares these lessons of personal empowerment across his number one best-selling memoir Finding Ultra and his wildly popular ‘Rich Roll Podcast’.