Rich Roll firmly believes in the power of following one's heart and trusting that the universe will support their journey. He is a living testament to the transformative effects of personal growth.

At the age of 40, Rich faced a major turning point in his life. He had successfully overcome his addiction to alcohol but found himself out of shape and overweight. Recognizing the need for a significant lifestyle change, he made the decision to adopt a 100% plant-based diet.

Through his dedication and commitment, Rich was able to shed 50 pounds and achieve remarkable success in the world of endurance racing. He astonished the endurance community by securing top finishes in grueling races such as the Ultraman World Championships. His achievements earned him recognition as one of the "25 Fittest Men in the World."

In May 2010, Rich further solidified his incredible transformation by embarking on the EPIC5 Challenge. This extraordinary odyssey involved completing five ironman-distance triathlons on five different islands of Hawaii in less than a week. This feat served as a testament to Rich's unwavering determination and indomitable spirit.

Today, Rich devotes his life to exploring the limitless potential of the human spirit. He draws inspiration from top performers in various fields, including ultra-endurance, wellness, business, and culture. Rich shares the invaluable lessons he has learned about personal empowerment through his best-selling memoir, "Finding Ultra," and his highly acclaimed podcast, the "Rich Roll Podcast."

His mission is to inspire and empower others to unlock their full potential and live a life of purpose and fulfillment.