Juneteenth, observed on June 19th, holds immense significance in American history. Also known as Jubilee Day; Emancipation Day (Texas); Freedom Day; and Black Independence Day; it marks the day in 1865 when the final enslaved African Americans in Galveston, Texas, were informed of their freedom two years after the Emancipation Proclamation. This day symbolizes the end of slavery in the United States and represents a significant step towards equality and justice. As a business leader, recognising and commemorating Juneteenth demonstrates your commitment to diversity and inclusion and enhances your company culture. Here is why Juneteenth is meaningful and how your company can celebrate this day appropriately.

Understanding the significance of Juneteenth

Juneteenth is not just a historical date; it is a celebration of freedom and a reminder of African Americans' struggles. By acknowledging Juneteenth in your business practices, you demonstrate an understanding of its importance and respect for the contributions of African Americans to our society. It is also an opportunity to educate your team about the past and inspire them to work towards a more equitable future.

Fostering a culture of inclusion

Juneteenth is not just a historical date; it is a celebration of freedom and a reminder of African Americans' struggles. By acknowledging Juneteenth in your business practices, you demonstrate an understanding of its importance and respect for the contributions of African Americans to our society. It is also an opportunity to educate your team about the past and inspire them to work towards a more equitable future.

Encouraging reflection and action

Juneteenth is a significant day that reminds us of the strides made towards achieving equality while highlighting the remaining challenges. By observing this day, you can encourage your employees to reflect on their beliefs and behaviors and educate themselves on racial injustice, ultimately fostering a more inclusive and equitable workplace culture. Additionally, it allows your company to take action by supporting African American businesses, charities, and educational initiatives. By doing so, you contribute to the community's betterment and reinforce your company's social responsibility efforts.

How your company can observe Juneteenth

Juneteenth is a day of learning, reflection, and action for all. There are loads of opportunities to mark Juneteenth, from small to big, including:

  • Host workshops or training seminars that focus on Juneteenth's history and relevance today. Invite speakers who can provide insight into the African American experience and discuss ways to combat racial injustice. Meet PepTalk’s top Juneteenth speakers.
  • Use Juneteenth to continue supporting African-American-owned businesses. Your support can significantly impact them, whether by catering from a local restaurant for a company event or partnering with black-owned suppliers.
  • Organize volunteer activities or support projects that benefit African American communities. Engaging in these efforts contributes to societal progress and builds team cohesion.
  • Use this day to reflect on your company’s diversity and inclusion efforts and commit to making tangible improvements. Whether revising hiring practices or implementing new training programs, there’s always room for growth. 

Speakers for Juneteeth

We have a wealth of experts for Juneteenth, including Niani Tolbert, CEO of HireBlack, Perky Noah-Effik, Co-founder, of the The Black and Brilliant Advocacy Network, Brandon Marshall, legendary former NFL wide receiver, Kason Morris, Design Strategist, Career Success Coach, Monica D. Livingston, former pro-athlete and leadership expert, and Morgan Matthews, DEI advocate and expert.

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From top-left, clockwise: Niani Tolbert, Perky Noah Effik, Brandon Marshall, Kason Morris, Monica D. Linvingston, and Morgan Matthews.

Learn more about Juneteenth

Observing Juneteenth is a meaningful way to honor the past while working towards a more inclusive and equitable future. It’s an opportunity for your company to demonstrate its commitment to diversity, equity, and inclusion. By taking the time to recognise this day, you pay homage to a significant moment in American history and contribute to creating a more just and equitable society. 

💡 Would you like to mark Juneteenth with an expert speaker? Let us know, and we’ll find the perfect PepTalk expert for your organisation. Send us an email at hello@getapeptalk.com.  Remember, it’s never too early (or too late) to get a PepTalk!

Culture Calendar

Success favours the prepared. That’s why we’ve compiled a free calendar of awareness days and weeks to support your business.

From health and wellbeing to culture and DEI, adding the calendar will keep you on the pulse of what’s happening and ahead of the game. Plus, it works across all platforms.